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Analysis methodology
Every submitted YouTube video or Doc Bro website runs through the same pipeline: eight checks, four scores, and a peer-reviewed literature cross-check.
The four scores (0–100)
Credential Legitimacy
How real the credentials are: MD/DO high, DC/ND mid, unverified "Dr." low.
Higher = more legitimateManipulation Index
Density of persuasion tactics. Boosted when a "not medical advice" disclaimer is contradicted or a non-MD practices outside scope.
Higher = more manipulativeSales Funnel Index
Product, coaching, and lab routing signals. Boosted when supplements and labs are pitched together, a cash-only practice steers to FSA/HSA, or non-standard-of-care services are sold via care plans, intensives, supplements, or third-party lab panels.
Higher = more salesyBro Energy
Doc Bro-style delivery and "trust me bro" framing.
Higher = more broWhat every report checks
| Check | What it looks for | Output |
|---|---|---|
| Source & relevance validation | Confirms the link is health or "Doc Bro" content from an official channel or site, not reposts, clip channels, or fan uploads. | Accept / reject + reasons |
| Credentials check | Stated credentials vs. likely-real credentials; flags credential inflation (e.g. "Dr." with no MD/DO). | Stated / likely lists + inflation flag |
| Manipulation playbook | Persuasion tactics quoted from the content with transcript timestamps where available (10 tactic types). | Flagged tactic cards |
| Supplements, labs & grift map | Supplement and lab-panel pitches, likely kickback sources, and whether material financial ties were disclosed. | Pitches + kickback cards + disclosure |
| "Not medical advice" contradiction | Posts a liability disclaimer yet still dispenses concrete medical advice (stop meds, dosing, "cure" a disease). | Disclaimer / advice / contradiction flags |
| Insurance & payment posture | Medicare/Medicaid and private-insurance acceptance, FSA/HSA steering, and "not covered/recognized by insurance" claims. | yes / no / unclear + cash-pay flags |
| Credential & scope-of-practice | Chiropractor (or other non-MD) "Dr." dispensing advice beyond their state-board license scope. | Likely credential + out-of-scope flag |
| Standard of care | Any practitioner marketing services outside the accepted standard of care for their specialty, the "insurance won't cover it" selling point, and monetization via care plans, intensives, supplements, or third-party lab panels. | Non-standard service list + non-coverage and third-party-funnel flags |
| Claims vs. peer-reviewed literature | Major claims cross-checked against PubMed, Europe PMC, and major journals, each with a verdict. | Verdict + cited references |
Manipulation tactics we flag
- Fear Mongering
- Stokes distrust of mainstream medicine so you trust the Doc Bro instead.
- False Authority
- White-coat or credential framing to make opinion sound like settled science.
- Cherry-Picked Evidence
- One anecdote or outlier study stands in for the whole literature.
- False Dichotomy
- "Natural vs. pharma" all-or-nothing framing.
- Urgency / Scarcity
- Artificial time pressure to short-circuit careful research.
- Testimonial Overload
- Personal stories replace population-level evidence.
- Sales Funnel Motive
- Advice routes you toward products, coaching, or email lists.
- Undisclosed Compensation
- Product pitches with no #ad or paid-partnership disclosure.
- Lab Test Upsell
- Pushes expensive functional-medicine panels as a funnel entry point.
- Proprietary Product Funnel
- Advice tied to a branded product only they sell.
- Affiliate / Recruitment Funnel
- Recruits followers to sell or promote the Doc Bro's products for a cut, turning the audience into an unpaid sales force.
Kickback categories
Supplement brand dealLab testing referralAffiliate / promo linkReferral feeAffiliate / ambassador program (operator)Coaching or consult upsellPaid wellness plan / membershipSpeaking feeConsulting feeProprietary productIn-office dispensing markupInter-doctor kickbackOther financial tie
Each flagged tie is marked Disclosed or Not disclosed.
Claims vs. literature
Claim types: Diagnostic · Treatment · Causation · Conspiracy · Testimonial · General advice
UnsupportedMixedPartially supportedSupported
Sources: PubMed / MEDLINE, Europe PMC, OpenAlex, and major journals (BMJ, Lancet, JAMA, NEJM, Cochrane-indexed reviews).
Submission flow
1 · Extract
Pull title, channel or author, platform, and transcript or page text from the submitted URL.
2 · Validate
Confirm Doc Bro health content from an official source before any automated analysis runs.
3 · Analyze
Run all eight checks, assign four scores, and cross-reference top claims against peer-reviewed literature.
4 · Archive (optional)
Snapshot the source and key outlinks to the Wayback Machine when archiving is configured.
5 · Publish
Score the submission, assign Wall of Fame or Shame placement, and append to the Doc Bro dossier.