Patterns
False Dichotomy
A false dichotomy collapses a genuinely complicated medical question into exactly two options, one framed as brave and natural, the other as toxic and compliant. Every option in between quietly disappears.
How it shows up in Doc Bro marketing
Wellness funnels use this to make their protocol the only alternative to a strawman: "pharma poison or my supplement," "stay sick or go natural with me." The binary sells because a real decision tree does not fit on a slide.
Reports that flag false dichotomy
- Stephen Cabral
“Every year we spend more and more on healthcare, research and pharmaceuticals, yet every year the rate of auto-immune, Alzheimer’s, digestive disorders, diabetes and diseases of all types continue to rise. Soon 1 out of…”
- Shannon McCarty
“Pain shouldn’t be permanent. We know it hurts and we are here to help!”
- Martin Hart
“We Don't Guess. We Investigate. Many people are told their labs are 'normal' while symptoms persist.”
- Julie Gurbacki
“If you've been told 'everything looks normal' but still don't feel right, Revitalign Wellness offers a different path.”
- Jaban M Moore
“You don't need another doctor. You need a new approach.”