Targeting parents
A recurring pattern in the scans: the condition menu of a non-physician doctor filling up with the entries a published registry classes under infants and children, on a page written for the adult who does the searching, the booking and the paying.
What the scans show
Read against the registry classification, across the subjects currently on the Wall of Fame.
Counted from published menus and our own scope review, not from any adjudicated finding.
The order is not our opinion about who matters most. It is a published classification with its sources attached. In a 2017 clinical report the American Academy of Pediatrics said high-quality evidence for spinal manipulation on non-musculoskeletal problems is lacking, especially in infants and children, and that for them the risk of adverse events may be the highest because the spine is not yet stable. Australia's national chiropractic regulator has advised chiropractors not to use spinal manipulation on children under two since March 2019, advice replaced in November 2023 and reinstated in June 2024 at the request of that country's health ministers. British Columbia's chiropractic regulator has told registrants since October 2018 that they must not represent chiropractic as helping childhood conditions such as ADHD and autism spectrum disorders. That is the classification this page counts against. Classifications reflect our review, not an adjudicated finding.
Put the pieces together and the audience is obvious. A page about back pain is written for the person with the back. A page about colic, reflux, bedwetting or developmental regression is written for somebody else entirely: the adult holding a phone at two in the morning, who has already seen a pediatrician, who has been told to wait and watch, and who is now reading a page that promises a root cause. Every persuasion tactic catalogued on the rest of this site works harder on that reader, because the cost of being wrong is not theirs to carry. So we describe what a page advertises and who it addresses, in the seller's own words, and we stop there.
Where this care belongs
Every condition the registry classes under infants and children, and the clinician who handles it. Nothing on this list is a comment on any practice.
| Condition | Where this care belongs |
|---|---|
| Autism | A developmental behavioral pediatrician or child neurologist |
| ADHD | A pediatrician, child psychiatrist or licensed psychologist |
| PANS and PANDAS | A pediatric neurologist or pediatric infectious disease specialist |
| Infant colic and reflux | A pediatrician |
| Ear infections | A pediatrician or an ear, nose and throat specialist |
| Torticollis and infant development | A pediatrician or a pediatric physical therapist |
| Bedwetting | A pediatrician or a pediatric urologist |
| Chronic childhood illness | A pediatrician or a pediatric subspecialist |
| Developmental and behavioral regression | A developmental behavioral pediatrician or child neurologist |
| Childhood OCD and tics | A child psychiatrist or a pediatric neurologist |
Seen in the wild
Only people who reached the naming bar used on the conditions hub: a federal registry match with a license number, a scope review at high or medium confidence, an active Wall of Fame entry, and at least one advertised activity the review placed outside the cited rule text.
Conditions only a very young patient has
These are conditions of early childhood, so the person reading the page is rarely the patient.
Ear infections (4)
- Julie Gurbacki
Public content appears to address Pediatric concerns (chronic ear infections, constipation, food sensitivities), which the cited rule text suggests may fall outside the Chiropractor scope in Nebraska.
- Scott P Burtis
Public content appears to address Ear Infections, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Dennis Ray Scharenberg
Public content appears to address Ear Infection, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
- Sarah Drake
Public content appears to address Frequent ear infections, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
Infant colic and reflux (4)
- Shannon McCarty
Public content appears to address Neonatal (colic, reflux, constipation, gas, irritability), which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Dennis Ray Scharenberg
Public content appears to address Colic Treatment, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
- Scott P Burtis
Public content appears to address Colic, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Sarah Drake
Public content appears to address Colic or excessive fussiness, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
PANS and PANDAS (4)
- Brian Lum
Public content appears to address PANS & PANDAS, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
- Jaban M Moore
Public content appears to address PANS, which the cited rule text suggests may fall outside the Chiropractor scope in Missouri.
- Jill Crista
Public content appears to address PANDAS Network, which the cited rule text suggests may fall outside the Naturopathic Doctor scope in Wisconsin.
- Martin Hart
Public content appears to address PANS/PANDAS, which the cited rule text suggests may fall outside the Chiropractor scope in Tennessee.
Torticollis and infant development (2)
- Shannon McCarty
Public content appears to address Birth trauma, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Sarah Drake
Public content appears to address Plagiocephaly (flat head), which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
Bedwetting (1)
- Shannon McCarty
Public content appears to address Adolescent transitions (hormone changes, bed wetting, growth spurts), which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
Childhood OCD and tics (1)
- Jaban M Moore
Public content appears to address Childhood OCD & Tics, which the cited rule text suggests may fall outside the Chiropractor scope in Missouri.
Chronic childhood illness (1)
- Jaban M Moore
Public content appears to address Children's chronic illness, which the cited rule text suggests may fall outside the Chiropractor scope in Missouri.
Developmental and behavioral regression (1)
- Jaban M Moore
Public content appears to address Behavioral Regression, which the cited rule text suggests may fall outside the Chiropractor scope in Missouri.
Conditions with a grown-up market too
Plain note, because the grouping above would otherwise overstate things: autism and ADHD are lifelong diagnoses, and there is a large adult market for both. A listing here is not by itself evidence that the page was written for a parent. It counts because the registry classes both under infants and children, and because they turn up beside colic and bedwetting on the same menus.
Autism (5)
- Eric James Johnson
Public content appears to address treat autism behavior issues, which the cited rule text suggests may fall outside the Chiropractor scope in Wisconsin.
- Sarah Drake
Public content appears to address On the autism spectrum, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
- Timothy Thomas Bertsch
Public content appears to address Autism, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Bradley Michael Woodle
Public content appears to address Autism Spectrum, which the cited rule text suggests may fall outside the Chiropractor scope in Kansas.
- Richard L. Mayfield
Public content appears to address Autism Spectrum Disorder, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
ADHD (4)
- Scott P Burtis
Public content appears to address ADD/ADHD, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Nicole Cain
Public content appears to address ADHD/ADD, which the cited rule text suggests may fall outside the Naturopathic Doctor scope in Arizona.
- John W Larson
Public content appears to address ADHD, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.
- Timothy Thomas Bertsch
Public content appears to address ADHD, which the cited rule text suggests may fall outside the Chiropractor scope in Minnesota.