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Dr. Trust Me BroDr. Trust Me BroIndependent data journalism · wry humor
Patterns

Targeting parents

A recurring pattern in the scans: in their own published words, non-physician doctors present themselves as qualified to treat, or give advice on, one condition after another. Every one is on our public list of children's conditions, and a pediatrician or a pediatric specialist treats each one. The pages are written for the adult who does the searching, the booking and the paying.

The pattern in plain language
Read enough practice pages and the same conditions start to repeat. Colic. Reflux. Ear infections. Bedwetting. Torticollis. Behavioral regression. ADHD. Autism. Not one of those is a thing an adult books for themselves. Every one of them is a thing an adult books for somebody small, which means every word on the page is written for a reader who is not the patient.
Why this is worth a second look
Nobody books a colic appointment for themselves. A parent does, and a parent will do anything. That is the whole reason this list is worth pulling out of the pile: the persuasion does not have to be very good, because the person reading it is already frightened and already willing. We are not measuring what anyone intended. We count only the conditions a person says, in their own published words, they can treat or give advice on. Which of those count as children's conditions, the kind a pediatrician treats, is settled by our public list, not by our opinion of anyone. Why children come first on that list, and the sources behind that order, are set out below.

What the scans show

Read against our public list of children's conditions, across the subjects currently on the Wall of Fame.

27%
23 of 86 Doc Bros on the Wall of Fame
Say they can treat or advise on a children's condition
Their own published words, read against our public list of children's conditions.
19%
16 of 86 Doc Bros on the Wall of Fame
Named on one of those conditions
Cleared the conditions hub naming bar, with a receipt attached.
100%
10 of 10 children's conditions on our public list
Children's conditions seen in the corpus
Of the children's conditions on our public list. A pediatrician or a pediatric specialist treats each one.
100%
8 of 8 conditions only a very young patient has
Of those, ones only a very young patient has
Colic, reflux, torticollis, bedwetting and the rest of that group.
8%
48 of 631 claims counted across every condition
Claims counted under those conditions
One row per condition per person, receipts and all.
42%
5 of 12 states in the corpus
States these claims were read in
The state each claim was read in. For a chiropractic license, what the license covers is the same in every state.

Counted from people's own published words and our own scope review, not from any adjudicated finding.

Why children come first in this ranking

The order is not our opinion about who matters most. It is the order of our public list of children's conditions, and that list rests on three sources. In a 2017 clinical report the American Academy of Pediatrics said high-quality evidence for spinal manipulation on non-musculoskeletal problems is lacking, especially in infants and children, and that for them the risk of adverse events may be the highest because the spine is not yet stable. Australia's national chiropractic regulator has advised chiropractors not to use spinal manipulation on children under two since March 2019, advice replaced in November 2023 and reinstated in June 2024 at the request of that country's health ministers. British Columbia's chiropractic regulator has told registrants since October 2018 that they must not represent chiropractic as helping childhood conditions such as ADHD and autism spectrum disorders. That is the list this page counts against. Where each condition sits on that list reflects our review, not an adjudicated finding.

What a chiropractic or naturopathic license does cover for a child
Read this page for what it says, not for what it does not. Taking a child to a chiropractor is not the pattern. Musculoskeletal care, a sore back, a stiff neck, a sports injury, is the in-scope baseline of a chiropractic license. That is exactly why our public list of conditions has no musculoskeletal entry at all. A chiropractic license covers the spine, joints and muscles, in every state, and not one condition on this page is inside it. Naturopathic licenses differ by state and several of them cover nutrition counselling, wellness advice and routine care for young patients. None of that is counted here. What is counted is a person's own published words presenting them as qualified to treat, or giving advice on, a children's condition from our public list, the kind a pediatrician treats. The distinction is the entire point: the objection is to what their own words claim, not to the age of the patient.
The reader is not the patient

Put the pieces together and the audience is obvious. A page about back pain is written for the person with the back. A page about colic, reflux, bedwetting or developmental regression is written for somebody else entirely: the adult holding a phone at two in the morning, who has already seen a pediatrician, who has been told to wait and watch, and who is now reading a page that promises a root cause. Every persuasion tactic catalogued on the rest of this site works harder on that reader, because the cost of being wrong is not theirs to carry. So we describe what a person says they can treat or advise on, and who their page addresses, in their own published words, and we stop there.

Where this care belongs

Every children's condition on our public list, and the clinician who treats it: a pediatrician or a pediatric specialist, each time. Nothing on this list is a comment on any practice.

ConditionWhere this care belongs
AutismA developmental behavioral pediatrician or child neurologist
ADHDA pediatrician, child psychiatrist or licensed psychologist
PANS and PANDASA pediatric neurologist or pediatric infectious disease specialist
Infant colic and refluxA pediatrician
Ear infectionsA pediatrician or an ear, nose and throat specialist
Torticollis and infant developmentA pediatrician or a pediatric physical therapist
BedwettingA pediatrician or a pediatric urologist
Chronic childhood illnessA pediatrician or a pediatric subspecialist
Developmental and behavioral regressionA developmental behavioral pediatrician or child neurologist
Childhood OCD and ticsA child psychiatrist or a pediatric neurologist

Seen in the wild

Only people who reached the naming bar used on the conditions hub: a federal registry match with a license number, a scope review at high or medium confidence, an active Wall of Fame entry, and at least one advertised activity the review placed outside the cited rule text.

Conditions only a very young patient has

These are conditions of early childhood, so the person reading the page is rarely the patient.

Infant colic and reflux (5)

  • Shannon McCarty

    Public content appears to address Neonatal (colic, reflux, constipation, gas, irritability). That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Dennis Ray Scharenberg

    Public content appears to address Colic Treatment. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Paul Daniel Fay

    Public content appears to address colic. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Scott P Burtis

    Public content appears to address Colic. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Sarah Drake

    Public content appears to address Colic or excessive fussiness. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

Ear infections (4)

  • Scott P Burtis

    Public content appears to address Ear Infections. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Dennis Ray Scharenberg

    Public content appears to address Ear Infection. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Julie Gurbacki

    Public content appears to address Pediatric concerns (chronic ear infections, constipation, food sensitivities). That is outside a chiropractic license in Nebraska: the license covers the spine, joints and muscles.

  • Sarah Drake

    Public content appears to address Frequent ear infections. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

Bedwetting (3)

  • Shannon McCarty

    Public content appears to address Adolescent transitions (hormone changes, bed wetting, growth spurts). That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Paul Daniel Fay

    Public content appears to address Bed-wetting. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Scott P Burtis

    Public content appears to address Bedwetting. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

PANS and PANDAS (3)

  • Brian Lum

    Public content appears to address PANS & PANDAS. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Jaban M Moore

    Public content appears to address PANS. That is outside a chiropractic license in Missouri: the license covers the spine, joints and muscles.

  • Martin Hart

    Public content appears to address PANS/PANDAS. That is outside a chiropractic license in Tennessee: the license covers the spine, joints and muscles.

Torticollis and infant development (2)

  • Shannon McCarty

    Public content appears to address Birth trauma. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Sarah Drake

    Public content appears to address Plagiocephaly (flat head). That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

Childhood OCD and tics (1)

  • Jaban M Moore

    Public content appears to address Childhood OCD & Tics. That is outside a chiropractic license in Missouri: the license covers the spine, joints and muscles.

Chronic childhood illness (1)

  • Jaban M Moore

    Public content appears to address Children's chronic illness. That is outside a chiropractic license in Missouri: the license covers the spine, joints and muscles.

Developmental and behavioral regression (1)

  • Jaban M Moore

    Public content appears to address Behavioral Regression. That is outside a chiropractic license in Missouri: the license covers the spine, joints and muscles.

Conditions with a grown-up market too

Plain note, because the grouping above would otherwise overstate things: autism and ADHD are lifelong diagnoses, and there is a large adult market for both. A person saying they can treat or advise on either one is not by itself evidence that the page was written for a parent. It counts because both are children's conditions on our public list, and a pediatrician or a pediatric specialist treats each one. It also counts because they turn up beside colic and bedwetting on the same pages.

Autism (6)

  • Patrick Garrett

    Public content appears to address Autism. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Timothy Thomas Bertsch

    Public content appears to address Autism. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Whitney Paige Rutledge

    Public content appears to address Autism. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Bradley Michael Woodle

    Public content appears to address Autism Spectrum. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

  • Richard L. Mayfield

    Public content appears to address Autism Spectrum Disorder. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Sarah Drake

    Public content appears to address On the autism spectrum. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.

ADHD (4)

  • John W Larson

    Public content appears to address ADHD. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Scott P Burtis

    Public content appears to address ADD/ADHD. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Timothy Thomas Bertsch

    Public content appears to address ADHD. That is outside a chiropractic license in Minnesota: the license covers the spine, joints and muscles.

  • Kyle A Potter

    Public content appears to address ADHD. That is outside a chiropractic license in Kansas: the license covers the spine, joints and muscles.