Patterns
Lab Test Upsell
A lab test upsell pushes an expensive, often unnecessary panel, functional-medicine bloodwork, a "comprehensive" hormone or gut test, as the first paid step, frequently before any symptom has been established. The test itself can be the product.
How it shows up in Doc Bro marketing
Marketing pages describe a panel as the key to unlocking a real diagnosis, then route results through the influencer's own interpretation call, which conveniently recommends their supplement stack for whatever the panel finds.
Reports that flag lab test upsell
- Stephen Cabral
“At-home lab testing is the key ingredient to discovering your underlying root cause of what’s holding you back. Whether it’s a deficiency or a toxicity, once we identify it, we can work together to rebalance your body.”
- Stephen Cabral
“get to the root cause of your biggest health concerns”
- Gloria Hamada
“Dr. Gloria uses specialty laboratories for the majority of testing that are only available to healthcare professionals.”
- Todd Vincent Farney
“Consult your doctor before starting any new supplements!”
- Gloria Hamada
“Dr. Gloria uses specialty laboratories for the majority of testing that are only available to healthcare professionals.”
Deep dive: Two letters missing, how a chiropractic degree gets marketed as a functional medicine doctor.