Patterns
Proprietary Product Funnel
A proprietary product funnel ties the actual health advice to one specific branded formula that only the influencer sells. The recommendation is never "magnesium helps sleep," it is "my proprietary blend helps sleep," available nowhere else.
How it shows up in Doc Bro marketing
This shows up as "my protocol," "my formula," or "only available through me" language layered over a supplement that is, ingredient for ingredient, not meaningfully different from a shelf brand at a fraction of the price.
Reports that flag proprietary product funnel
- William Cole
“Personally curated supplements by Dr. Will Cole from the earth's finest ingredients”
- Patricia Talone
“The Brain Span Inflammation Program further supports cognitive health by identifying and addressing factors contributing to systemic inflammation”
- Dr. Jessica Laine Peatross
“She is the creator, formulator and former owner of 15 top-selling functional supplements for common conditions with more launching soon!”
- Dr. Arthur Elliot Hirshorn
“cutting-edge therapies like peptides and nutraceuticals, we support optimal metabolism”
- Anna Payne
“Momentum Health trusts Fullscript to power their dispensary. Here's why you should too: Healthcare's best supplements and wellness products are shipped right to your door.”