Patterns
Undisclosed Compensation
Undisclosed compensation is promoting a product, lab, or program for money, commission, or free product without telling the audience, which the FTC's Endorsement Guides require. Licensed MDs face separate Sunshine Act reporting; plenty of wellness influencers face none of it and skip the disclosure anyway.
How it shows up in Doc Bro marketing
In practice this is an affiliate code with no "#ad," a "brand partner" relationship mentioned nowhere on screen, or a glowing supplement review that happens to link straight to the influencer's own storefront.
Reports that flag undisclosed compensation
- Sarah Drake
“Functional Lab Testing & Food Sensitivity Evaluations”
- Paul Daniel Fay
“Supplements”
- Julie Gurbacki
“Clinically researched brands, selected for your needs”
- Dr. Brian Lum
“This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you.”
- Jill Crista
“All material provided on this website is provided for informational or educational purposes only...”