Arthur Elliot Hirshorn

Complaint template prepared from a public-record review by drtrustmebro.com. The complaint you submit is your own; review and edit every statement before signing. This template is intended for residents or patients of South Carolina. It is not legal advice.

In the Matter of:
Arthur Elliot Hirshorn
License No. [LICENSE NUMBER, IF KNOWN]
New Life Health
56 Pointe, Circle Greenville, South Carolina, 29615
NPI (public registry): 1174867386

I. INTRODUCTION

Complainant respectfully submits this complaint to the SOUTH CAROLINA BOARD OF CHIROPRACTIC EXAMINERS requesting formal investigation and regulatory review concerning Arthur Elliot Hirshorn (the Respondent), practicing through New Life Health, 56 Pointe, Circle Greenville, South Carolina, 29615.

The public materials reviewed appear to present representations concerning the identification and management of health conditions, including Thyroid consultation service, 24-Pattern Thyroid Dysfunction Taxonomy, 85-Marker Comprehensive Lab Panel, and Root Cause Personalized Plan, that may extend beyond the DC, DACNB scope in South Carolina. The materials also appear to describe paid consultations, care plans, or product sales offered in connection with those representations.

This complaint is based exclusively upon publicly available materials and does not rely upon confidential patient records, privileged communications, or non-public investigative information. The factual observations herein were assembled from an automated public-record review of the Respondent's public website and public registry records, and were reviewed and adopted by the Complainant. All observations are potential, unverified signals from public records; the Board is the sole finder of fact.

The principal public materials reviewed include https://www.youtube.com/watch?v=sGFk9T8Ee4Y and the public registry and license verification sources listed in the exhibit index below.

II. STATEMENT OF FACTS

A. Licensure

Public content appears to address Thyroid consultation service, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address 24-Pattern Thyroid Dysfunction Taxonomy, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address 85-Marker Comprehensive Lab Panel, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address Root Cause Personalized Plan, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina.

B. Marketing

Publicly posted content appears to make the following representation. QUOTE: "At New Life Health, we understand that there are 24 different patterns of thyroid dysfunction." Publicly posted content appears to make the following representation. QUOTE: "for over 80% of people struggling with thyroid-related symptoms, there's often an autoimmune component, meaning your thyroid may not actually be the root problem. Your immune system may be attacking your thyroid" Publicly posted content appears to make the following representation. QUOTE: "We start with a comprehensive panel of over 85 markers, including 10 thyroid-specific markers" Publicly posted content appears to make the following representation. QUOTE: "schedule your thyroid consultation with our expert team"

C. Clinical Frameworks

Public content appears to address Thyroid consultation service, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address 24-Pattern Thyroid Dysfunction Taxonomy, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address 85-Marker Comprehensive Lab Panel, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina. Public content appears to address Root Cause Personalized Plan, which the cited rule text suggests may fall outside the DC, DACNB scope in South Carolina.

D. Funnel

Public materials appear to describe the following consultation and monetization structure: Kickback/affiliate signals on 2 source(s).

E. Storefront

Public materials appear to describe the following consultation and monetization structure: Kickback/affiliate signals on 2 source(s).

F. Testimonials

Public materials appear to describe the following consultation and monetization structure: Kickback/affiliate signals on 2 source(s).

G. Complainant's Own Experience

[DESCRIBE YOUR OWN EXPERIENCE, IF ANY]

III. AREAS OF CONCERN

COUNT I: REPRESENTATIONS EXCEEDING THE CHIROPRACTIC SCOPE

Cited authority: S.C. Code Ann. Section 40-9-10 et seq. and S.C. Code Regs. Section 25-6(B).

The public materials described in the Statement of Facts above appear to address Thyroid consultation service, 24-Pattern Thyroid Dysfunction Taxonomy, 85-Marker Comprehensive Lab Panel, and Root Cause Personalized Plan, which the cited rule text suggests may fall outside the DC, DACNB scope.

The conduct described above raises substantial concerns under S.C. Code Ann. Section 40-9-10 et seq. and S.C. Code Regs. Section 25-6(B) and warrants Board investigation.

COUNT II: UNPROFESSIONAL CONDUCT AND DEPARTURE FROM PREVAILING PRACTICE

Cited authority: S.C. Code Ann. Section 40-9-110 and S.C. Code Regs. Section 25-6(B)(3), (10).

The public representations described above appear capable of conveying to consumers a level of clinical authority beyond the licensed scope.

The conduct described above raises substantial concerns under S.C. Code Ann. Section 40-9-110 and S.C. Code Regs. Section 25-6(B)(3), (10) and warrants Board investigation.

COUNT III: ADVERTISING CREATING UNJUSTIFIED EXPECTATIONS

Cited authority: S.C. Code Regs. Section 25-8.

The public marketing representations and testimonials described above appear to present the practice's services without consistently identifying the limits of the DC, DACNB scope or the practitioner's credentials.

The conduct described above raises substantial concerns under S.C. Code Regs. Section 25-8 and warrants Board investigation.

COUNT IV: COMMERCIALIZATION AND INTEGRATED WELLNESS CONCERNS

Cited authority: S.C. Code Regs. Section 25-6(B)(3), (10) and Section 25-8.

The consultation and product-sales structure described above appears to tie the health-related representations to paid consultations, care plans, and product sales offered to the same audience.

The conduct described above raises substantial concerns under S.C. Code Regs. Section 25-6(B)(3), (10) and Section 25-8 and warrants Board investigation.

COUNT V: RECORDKEEPING AND DOCUMENTATION

Cited authority: S.C. Code Regs. Section 25-6.

The conduct described above raises substantial concerns under S.C. Code Regs. Section 25-6 and warrants Board investigation.

IV. RELIEF REQUESTED

A. Formal investigation of the conduct described herein, including review of the Respondent's public advertising, website representations, consultation materials, and commercial structures.

B. A determination by the Board of whether the conduct described herein is consistent with the statutes and rules cited above.

C. Such disciplinary action as the Board deems appropriate based on its own investigation and findings, up to the maximum authorized for any violation the Board finds.

D. Corrective relief, where the Board deems appropriate, including requiring the Respondent to correct or remove the specific public representations described above and, if the conduct continues, seeking injunctive relief through a court of competent jurisdiction.

E. To the extent within the Board's authority, review of the revenues derived from the consultations, care plans, and product sales described above, and consideration of restitution for consumers who relied on the representations to their financial or physical detriment.

F. Such other and further relief as the Board deems just and proper to protect the public.

Respectfully submitted,

[YOUR NAME]

[YOUR MAILING ADDRESS]

[YOUR EMAIL AND PHONE]

[DATE]

EDIT BEFORE SENDING

1. Confirm the license number using the license lookup in Exhibit A and fill it in on page 1.
2. Replace every bracketed placeholder with your own information, or delete sections that do not apply.
3. Print and attach dated captures of each exhibit page listed in the exhibit index.
4. Review every factual statement yourself before signing; submit only what you can stand behind.
5. Check the board's current submission rules (online portal, mail, or fax) before sending.

EXHIBIT INDEX