Dr. Trust Me BroDr. Trust Me BroIndependent data journalism · wry humor
HE

Doc Bro dossier

Heather Fay alias Dr. Autoimmune Chiro

moving supplement units at Kansas Functional Medicine

Practice location

MO

Dr. Trust Me Bro says

Funnel-first framing that runs on persuasion, light on published evidence.

92/100

High grift signals

5 critical0 high0 medium0 low

Favorite diseases they “cure”

Recurring topics across analyses.

Autoimmune & inflammation ×6Supplements & stacks ×5Parasites & toxins ×4Hormones ×4Gut & microbiome

Signature manipulation techniques

Top persuasion tactics detected.

False AuthorityLab Test UpsellUndisclosed CompensationSales Funnel MotiveFear Mongering

Score breakdown

0/100
Credentials
The license is real; the lane it is driving in is not. Public scope records flag this doc bro practicing well past what that license actually authorizes.
89/100
Manipulation
High manipulation due to false authority (chiropractor diagnosing autoimmune disease), fear-mongering about 'future complications,' and the hidden financial incentives behind labs and supplements.
94/100
Sales funnel
Severe sales funnel: a 5-month 'Radiant Health Pathway' that mandates expensive labs, proprietary supplements (Fullscript/Designs for Health), and coaching, creating a locked-in, high-ticket revenue stream.
90/100
Grift map
The grift flows from scare content (brain fog, autoimmune) -> mandatory expensive labs -> proprietary supplement stacks (with hidden markup) -> 5-month coaching lock-in. The hidden dispensary fees and lab referrals are the core money drivers.
0/100
Evidence gap
Mainstream literature does not support a chiropractor diagnosing/treating autoimmune disease, hormonal imbalances, or chronic fatigue, nor the efficacy of 'detox protocols' for these conditions.
85/100
Bro energy
Classic 'Doc Bro' behavior: using 'Functional Medicine' buzzwords, selling 'root cause' narratives, and pushing non-standard care plans while hiding behind a cash-only, insurance-rejecting model.

Direct answer

Heather Fay is licensed in Missouri as a chiropractor (DC), not as an MD or DO, and Missouri's chiropractic scope statute (RSMo §331.010(1)) limits that license to musculoskeletal care, not the diagnosis or treatment of systemic disease. Even so, they advertise diagnosing or treating Chronic Fatigue and Low Energy Levels, Autoimmune diseases, Hormone Replacement/Imbalance Treatment, Metabolic issues, and Detoxification Protocols, conditions that belong with rheumatologists and endocrinologists. Those same pages route patients toward supplements, lab panels, and paid programs that Heather Fay profits from.

Key findings

  • False Authority: A chiropractor (DC) is licensed for musculoskeletal/spine care, not for diagnosing or treating systemic internal diseases like autoimmune disorders, hormonal imbalances, or chronic fatigue. Using the 'Dr.' title and 'Functional Medicine' certification to imply broad medical…see section ↓
  • Claim "Functional medicine can address autoimmune diseases": mixed in the medical literature.see section ↓
  • Claim "Functional medicine can address hormonal imbalances and hormone replacement": only partially supported.see section ↓
  • NPI registry confirms HEATHER ANNE FAY as Chiropractor (DC) in Missouri (NPI 1366803157).see section ↓
  • Heather Fay shows credential inflation relative to stated vs likely credentials.see section ↓
  • Dr Heather Fay is marketed with a doctor title, but reviewed credentials indicate Chiropractor (DC) rather than an MD/DO physician license.see section ↓
  • Against Missouri State Board of Chiropractic Examiners scope rules (RSMo §331.010(1)), these advertised activities appear outside Heather Fay's license (including conditions they merely list as ones they treat): Functional medicine can address autoimmune diseases, Functional medicine can address…see section ↓
  • 16 of 16 advertised activities fall outside permitted Chiropractor scope in MO.see section ↓
Dr. Trust Me Bro says

Oh, look at Heather Fay, the 'Functional Medicine' superhero who's going to 'reclaim your health' and 'address the root causes' of your autoimmune disease and hormonal chaos! She's a Chiropractor (DC) who's totally forgotten that her license is for back pain, not for curing your entire body, and she's got a 5-month 'Radiant Health Pathway' that's just begging for your money (and your lab fees). She's the queen of 'root cause' nonsense, selling you detox protocols and supplement stacks from Fullscript while pretending she's not an MD, all because 'conventional medicine' is too slow to save you. Truly, the 'Autoimmune Chiro' of Kansas!

Take action

File a board complaint

Download a prefilled complaint template for the Kansas licensing board, add your own experience, and submit it yourself.

Get the packet →
Nudge the Doc Bro

Send Heather Fay this dossier and ask for an on-record response, by email if we found a public one, or through their site.

Send nudge →
Nudge a whistleblower

Know someone with firsthand knowledge of Heather Fay? Send them a short, respectful note with this report and how to write in.

Nudge a witness →
Whistleblower tip

Work for this practice or a vendor they use? Send a confidential tip, never published.

Open the tip line →
Fight the disinformation

Add a link where this pitch is spreading, or grab a copy-paste reply with the fact-check.

Reply with receipts →
Challenge this verdict

Representatives can dispute this Wall of Fame entry from their official business email.

File a whambulance →
Nominate a Doc Bro

Know another Doc Bro who deserves a dossier? Send them in for a deep dive.

Request a deep dive →
Nudge the Doc Bro

Nudge the Doc Bro

We email a public contact address from their site so Heather Fay can review this dossier and dispute anything we got wrong.

Pick a contact address

Scraped from their public site during analysis. Wrong address? Use site feedback instead.

What gets sent

Subject

Heather Fay has made it to Wall of Fame spot #6 on Dr. Trust Me Bro!

Message

Hi Heather Fay, A reader thought you might want to see what Dr. Trust Me Bro documented from your public posts and website: https://drtrustmebro.com/influencer/rddNet_3yOcwC1ixFZ9QV#report Dr. Trust Me Bro is a group of independent data journalists: we quote your own public claims, timestamp the lines, and cross-check them against peer-reviewed literature. The wry humor is deliberate so readers remember the pitch before they buy the protocol. If we got something wrong, file a whambulance challenge from your official business email. Verified disputes are posted publicly next to the report: https://drtrustmebro.com/whambulance If we got it right, maybe ease up on the supplement funnel before the next grandma buys certainty in a bottle. Or if you are someone that works on Heather Fay's team then consider our whistleblower program and air some grievances or highlight where we could dial in our investigation. visit https://drtrustmebro.com/whistleblower or send an email to whistleblower@drtrustmebro.com This note was sent by a reader through DTMB's nudge button. Thanks for reading (or ignoring), Someone who prefers evidence over white-coat charisma -Data Journalists cranking out truth with wry humor with serious citations.

We send this for you from whambulance@drtrustmebro.com. Prefer your own mail client? Copy the text instead.

Nudge a whistleblower

Know someone who can help?

If you think someone has firsthand information about Heather Fay, send them an encouraging note. We email a short, respectful message with this report and clear instructions on how to write in, on the record or anonymously.

Who should we nudge?

We do not store this address for any mailing list. Please only nudge people you think would genuinely want to hear from us.

What gets sent

Subject

Do you have firsthand context on Heather Fay?

Message

Hi, A reader of Dr. Trust Me Bro thought you might know something firsthand about Heather Fay and the public claims we documented here: https://drtrustmebro.com/influencer/rddNet_3yOcwC1ixFZ9QV#report We are independent journalists that are focused on uncovering grift and manipulation perpetrated by medical practitioners that are operating outside their licensed scope. We want to hear from insiders: employees, former employees, accountants, billing staff, sales reps, IT staff, anyone who knows. Worth telling us about Heather Fay: - Medicaid or Medicare overbilling - Care plans structured to funnel someone's grandma toward an upsell for money. - Insight into the real reason they refuse insurance, Medicaid, or Medicare, not the version they give the public - Upselling unnecessary tests and panels - Kickbacks for lab, vendor, or other referrals - Discussions or policy, written or otherwise, that steers patients away from physicians properly licensed for the care Heather Fay is treating out of scope - Any scheme to squeeze a few more dollars out of grandma We are especially interested in how Heather Fay handled payment and coverage: were people told to swipe an FSA or HSA card at checkout, handed a superbill or receipt to submit themselves, or told the service is not covered by insurance, Medicare, or Medicaid? Here is why that matters: https://drtrustmebro.com/patterns/fsa-hsa-loophole You can reach the confidential tip line here, on the record or anonymously: https://drtrustmebro.com/whistleblower You can also simply hit reply to this email and start the conversation here. You do not have to give your name. Add whatever context, dates, or links you are comfortable sharing, and leave out anything you are not. There is no pressure to respond, and you can ignore this message if it is not relevant to you. This message was sent by a reader through Dr. Trust Me Bro's website. Your address was entered by that reader, not collected by us, and is not added to any mailing list. Independent data journalism, serious citations.

We send this on your behalf from our tip line address. It links the public report and the confidential tip line, and never claims wrongdoing.

Firsthand details help most: how payment and coverage were handled (FSA/HSA card vs. a superbill to submit, declining Medicare/Medicaid). More on the FSA/HSA loophole.

Fight the disinformation

Fight disinformation

Log a public thread where Heather Fay is spreading nonsense, get a copy-paste reply with this report link.

3threads logged
3community links
3new this week

Log a new mention

Reply snippets

Full reply

Before you buy the protocol: Dr. Trust Me Bro fact-checked Heather Fay's claims with peer-reviewed sources, https://drtrustmebro.com/analyze/hbLKdoeC4QlR33pRUHyDM. White-coat charisma isn't evidence.

Short link drop

Full DTMB scan on Heather Fay: https://drtrustmebro.com/analyze/hbLKdoeC4QlR33pRUHyDM

Drop these in YouTube comments, Reddit threads, and forums, link back to this scan, not vibes.

Recent mentions (this doc)

Browse all logged mentions →

FAQ

What is a Doc Bro dossier?

An aggregate profile built from every completed analysis of a Doc Bro's official account, recurring "cure" topics, signature manipulation tactics, and links to individual reports.

Glossary: Doc Bro dossier, Doc Bro

What are "favorite diseases they cure"?

Recurring miracle diagnoses or treatment claims detected across multiple videos or pages from the same account, not a clinical diagnosis.

What is the living report?

An ever-growing report of dated quotes, website snippets, and transcript timestamps pulled from every completed analysis.

Read the full answer

An ever-growing report of dated quotes, website snippets, and transcript timestamps pulled from every completed analysis. Each new official source we analyze appends to the dossier automatically.

Glossary: Living report